RECUP is Germany’s largest reusable packaging system provider for food service businesses. Founded in 2016, RECUP was first mover on the market and turned into the market leader for anything concerning sustainable to-go beverages and take-away food.
In response to this transformation, the design team refreshed the brand identity to create a more vibrant and approachable look that better reflects the brand’s core values.
This involved adding new colours and a secondary font to the system, shifting towards a warmer visual language with more relish, as well as new elements such as stickers.
In response to this transformation, the design team refreshed the brand identity to create a more vibrant and approachable look that better reflects the brand’s core values.
This involved adding new colours and a secondary font to the system, shifting towards a warmer visual language with more relish, as well as new elements such as stickers.
Teamwork with Hannah Lauer, Insa Keilbach, Johanna Perret, and Julian Schöll.
